Executive MBA students from Nanjing University gain new insights at MSM in Maastricht
Both cohorts are following the Executive MBA in International Business and Innovation Management and they travelled to Maastricht to take part in the Design Thinking and Creativity course.
The first group arrived on 29 September, followed by the second group on 6 October.
The students of both groups engaged in an intensive week of insightful lectures and hands-on learning experiences. As part of their programme, the students participated in inspiring work visits to Ford in Cologne (Germany) and Stella Artois in Leuven (Belgium), where they explored how design thinking and innovation are applied in real-world European business contexts.
After an enriching week of study and discovery, both groups have now returned to Nanjing, bringing back fresh perspectives and practical insights to enhance their professional growth and leadership journey.
MSM-NJU partnership
Maastricht School of Management and Nanjing University Business School have a long and rich partnership history of more than 25 years, starting the first MBA programme (the so called, Sino-Dutch Programme of Nanjing University) in 1998. Since the start of the partnership, over 2000 innovative talents successfully graduated from the Sino-Dutch programme jointly offered by MSM and Nanjing University.
