MSM alumnus challenges MBA students with real-life business case

MSM alumnus, Amit Biswas, challenged students to solve a real life business case during a recent guest lecture on Innovation and New Business Ventures in the current MBA class.

Amit chose a real case from the companyKoninklijke Nedschroef Holding B.V., headquartered in Helmond, where he works as Specialist New Media.

Nedschroef has been engaged in the development, manufacture and supply of fasteners and special parts for the automotive industry for more than a hundred years. In addition the company develops and produces metal forming machines and tools for the metal forming industry.

After a brief presentation about the company, Amit explained the innovation processes in sales and marketing at Nedschroef. He then challenged the MBA31 students to solve and present a real life business case about Innovation, Marketing & Communication and Customer Relations in the B2B market.

The case titled “Sources of Customer Lock-In” dealt with the position of car parts manufacturers in todays’ market. The MBA31 students were asked to come up with several Customer Relationship Management (CRM) solutions for Nedschroef, aiming at strengthening the relationship between Nedschroef and its customers.

Amit started working at Nedschroef after graduating from MSM in 2012. He actively contributes to the MSM alumni community as an ambassador and writes a blog which can be found on the MSM website.